{"title":"BTP","description":"\u003cp\u003eBTP is a specialist tape technology company based in Taiwan. BTP has been manufacturing high quality tape for different sport applications for over 40 years. Cycling tapes were born in 2017 out of our passion to do it right.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuality is at the heart of who we are!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur main goal in creating BTP is to add a unique and stylish twist to the traditional bartapes on the market without compromising comfort and functionality. We use innovative technology and best material to make trendy woven \u0026amp; ribbon tape, microfiber synthetic leather \u0026amp; reflective tapes with high density EVA to create a variety of high quality bar tapes. We believe that no matter the size, color, and style of your bicycle; at BTP we have a handcrafted bartape made just for you.\u003c\/p\u003e","products":[{"product_id":"btp-reflective-bartape-black-square","title":"BTP Reflective Bartape-Black\/Square","description":"\u003ch1\u003eBTP Reflective Bartape-Black\/Square\u003c\/h1\u003e\n\u003cp\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.Made from high quality material, this bartape provides a comfortable grip and excellent control in different weather conditions. It is designed to resist sweat and rain while maintaining its reflective performance over time. The modern square reflective pattern adds a stylish appearance that complements road bikes and performance bicycles. With reliable durability and secure handlebar grip, BTP reflective bartape is an ideal upgrade for cyclists who want better visibility, comfort, and style during daily rides or long cycling sessions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42211689922595,"sku":"NGUD-COL-SQUARE","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_6550ba12-ca77-479d-a100-50f8c678700a.webp?v=1775540755"},{"product_id":"btp-reflective-bartape-black-giraffe","title":"BTP Reflective Bartape-Black\/Giraffe","description":"\u003ch1\u003eBTP Reflective Bartape-Black\/Giraffe\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.Made from durable and high-quality material, this bartape offers a secure and comfortable grip for better handlebar control during long rides. The anti-slip surface helps maintain stable handling even in sweaty or wet conditions. Its modern patterned design adds a stylish look that complements performance road bikes. Built to withstand regular riding conditions, this bartape maintains its reflective performance over time. BTP reflective bartape is an excellent upgrade for cyclists looking for improved safety, grip comfort, and premium appearance.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42212775100451,"sku":"NGUD-COL-GIRAFFE","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_3e4bad3d-2730-46c6-8c79-4e3a3123ad9a.webp?v=1775541360"},{"product_id":"btp-reflective-bartape-puzzle","title":"BTP Reflective Bartape-Puzzle","description":"\u003ch1\u003eBTP Reflective Bartape-Puzzle\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.Made from high quality material, this bartape provides a secure and comfortable grip that improves control during long rides. The anti-slip surface ensures stable handling even in sweaty or damp conditions. Its unique puzzle style reflective design adds a modern and premium look to the bicycle, making it stand out both day and night. Built for durability, the bartape maintains its reflective performance even after regular use. BTP reflective bartape is a reliable upgrade for cyclists looking for improved safety, grip comfort, and stylish appearance.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42213781831715,"sku":"NGUD-COL-PUZZLE","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_170fb2e4-e705-412d-aed4-50deda30d43e.webp?v=1775542189"},{"product_id":"btp-reflective-bartape-black-cross","title":"BTP Reflective Bartape-Black\/Cross","description":"\u003ch1\u003eBTP Reflective Bartape-Black\/Cross\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eThe anti-slip surface performs well even in sweaty or slightly wet conditions, making it suitable for long rides and daily cycling. Its modern cross texture design gives a clean and premium look that complements road bikes and performance setups. Built for durability, the reflective surface maintains its effectiveness over time, making it a reliable upgrade for both safety and style.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42215084785699,"sku":"NGUD-BLACK-CRS","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/6_b725d6b9-7d40-4330-a665-732ae3045f74.webp?v=1775543177"},{"product_id":"btp-faux-leather-bartape-celeste-yellow","title":"BTP Faux Leather Bartape-Celeste Yellow","description":"\u003ch1\u003eBTP Faux Leather Bartape-Celeste Yellow\u003c\/h1\u003e\n\u003cp\u003eBTP delivers the only bar tape fusing performance and style. The Vegan Leather collection handlebar tape delivers the classical look with that BTP performance, leaving nothing to compromise. Made from high quality synthetic leather, it offers a premium look and feel. WIth soft and supple texture, it provides a comfortable grip without feeling too sticky. Durable and resistant to wear, these bartapes ensure a longer lifespan compared to standard foam tapes.\u003cbr\u003e\u003cbr\u003eBTP Synthetic Leather bartape offers a moderate grip level making it ideal for riders who prefer a balance between control and ease of hand movement. It is slightly padded for shock absorption, reducing vibrations from rough roads. It is wear-resistant and easy to clean, maintaining a fresh appearance even in wet conditions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42216206532643,"sku":"BMF2615YLYL","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_5d236136-674a-4b4e-8e55-0cd26a36cd72.webp?v=1775543945"},{"product_id":"btp-woven-bartape-star-aqua","title":"BTP Woven Bartape-Star Aqua","description":"\u003ch1\u003eBTP Woven Bartape-Star Aqua\u003c\/h1\u003e\n\u003cp\u003eBTP Woven Bartape Star Aqua is designed to provide excellent grip, comfort, and unique style for road cyclists. Made from highly textured polyester material, this bartape delivers reliable control and improved handlebar feel in different riding conditions. The high density EVA foam backing enhances comfort by reducing vibrations from rough roads, helping minimize hand fatigue during long rides. With its distinctive star pattern in light and dark green tones, this bartape adds a stylish appearance to any bicycle setup. The adhesive backing allows easy and secure installation, ensuring the tape stays firmly in place. Designed for durability, the non-stretch woven construction maintains its shape.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42217317138467,"sku":"BRBN-BLING-STAR-TBU","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_f741b8e5-923b-476e-8eb4-b6245a1ef83b.webp?v=1775544755"},{"product_id":"btp-ribbon-bartape-jely02-red","title":"BTP Ribbon Bartape-Jely02 Red","description":"\u003ch1\u003eBTP Ribbon Bartape-Jely02 Red\u003c\/h1\u003e\n\u003cp\u003eBTP Ribbon Bartape Jely02 Red is designed to deliver a balance of comfort, grip, and vibrant style for road cyclists. Made from high quality poly ribbon material, this bartape features an attractive multi-color pattern that enhances the appearance of any bicycle. The high density 2mm EVA foam backing improves comfort by reducing vibrations from uneven road surfaces, helping reduce hand fatigue during long rides. The slightly smooth surface provides controlled grip, allowing comfortable hand movement while maintaining stability. With heat printed pattern design, the bartape offers a unique visual appeal, making your bike stand out. The durable non-stretch construction maintains consistent performance and structure over time. BTP ribbon bartape is ideal for riders looking for stylish handlebar finishing combined with reliable comfort and performance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218351001635,"sku":"BRBN-JELY02-REDISH","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/Untitleddesign_0886ea3b-b5d2-4bdb-a9d5-ef3eb7f3f5d7.webp?v=1775548012"},{"product_id":"btp-reflective-bartape-silver-cross","title":"BTP Reflective Bartape-Silver\/Cross","description":"\u003ch1\u003eBTP Reflective Bartape-Silver\/Cross\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eMade from durable high quality material, this bartape provides a comfortable and secure grip for better control on the handlebar. The anti-slip texture helps maintain stability even in sweaty or slightly wet conditions. Its modern silver cross pattern delivers a clean and premium appearance that complements performance road bikes. Built for durability, the reflective finish maintains effectiveness over time without losing its visibility properties. BTP reflective bartape is an ideal upgrade for cyclists seeking better safety, comfort, and stylish handlebar finishing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218363748387,"sku":"NGUD-2TONE-CRS-WSLGY","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/63.1-NGUD-2TONE-CRS-WSLGY-scaled-1-JPG.webp?v=1775548628"},{"product_id":"btp-reflective-bartape-red-cross","title":"BTP Reflective Bartape-Red\/Cross","description":"\u003ch1\u003eBTP Reflective Bartape-Red\/Cross\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eThe anti-slip surface performs well even in sweaty or slightly wet conditions, ensuring consistent handling performance. Its modern red cross design adds a stylish and sporty appearance that complements performance road bikes. Built for durability, the reflective finish maintains its effectiveness over time, making it a reliable upgrade for cyclists seeking safety, comfort, and design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218389962787,"sku":"NGUD-CAMO-CRS-RD","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/Untitleddesign_1_4f3ad3ff-6bdb-40e9-9895-e342efbae529.webp?v=1775549784"},{"product_id":"btp-high-performance-swirl-bartape-chameleon","title":"BTP High Performance Swirl Bartape-Chameleon","description":"\u003ch1\u003eBTP High Performance Swirl Bartape-Chameleon\u003c\/h1\u003e\n\u003cp\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated material offers a soft, smooth and supple feel with a flexible texture and firm grip.The flexible texture allows easy wrapping and improved handlebar control in different riding conditions. The chameleon swirl finish creates a dynamic color shifting effect that gives the bicycle a modern and premium appearance. Built for durability and performance, this bartape ensures consistent grip quality and comfort over extended use, making it an excellent upgrade for cyclists seeking performance and style.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218420338723,"sku":"TACK-SWIRL-CHAME","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_ad2300b1-870e-47f0-8aa0-c5e59d2e921d.webp?v=1775551507"},{"product_id":"btp-high-performance-gripping-bartape-white-star","title":"BTP High Performance Gripping Bartape-White Star","description":"\u003ch1\u003eBTP High Performance Gripping Bartape-White Star\u003c\/h1\u003e\n\u003cp\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated material offers a soft, smooth and rubbery feel with a fllexible texture and excellent grip. The uniquely formulated material provides a soft, smooth, and slightly rubbery feel that enhances grip and improves handlebar control in different riding conditions. Its flexible texture allows easy wrapping while ensuring a secure fit on the handlebar. The white star pattern on black surface gives a stylish and modern appearance that complements performance road bikes. Built for durability and long lasting comfort, this bartape is ideal for cyclists who want improved grip performance with a distinctive design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218445340707,"sku":"TACK-TTP-IMPSTAR-WH","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/5_af60ba5f-d31d-4d1d-bcf7-654f9a4b773a.webp?v=1775552943"},{"product_id":"btp-woven-bartape-digi-pk-red","title":"BTP Woven Bartape-Digi PK Red","description":"\u003ch1\u003eBTP Woven Bartape-Digi PK Red\u003c\/h1\u003e\n\u003cp\u003eBTP Woven Bartape Digi PK Red is designed to provide excellent grip, comfort, and a bold visual upgrade for road cyclists. Made from highly textured polyester material, this bartape offers improved handlebar control and stability across different riding conditions. The high density 2.0mm EVA foam backing helps absorb road vibrations, reducing hand fatigue and improving comfort during long rides. Its unique digital pattern in black, red, pink, and yellow adds a vibrant and modern appearance that enhances the overall look of the bicycle. The adhesive backing ensures easy and secure installation, keeping the tape firmly in place. With durable non-stretch woven construction, the bartape maintains its structure and performance over time, making it a reliable choice for cyclists seeking both style and comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218465099811,"sku":null,"price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/3_aae1104d-9e8c-45b6-b34d-5afb3d22cba8.webp?v=1775553752"},{"product_id":"btp-woven-bartape-digi-path","title":"BTP Woven Bartape-Digi Path","description":"\u003ch1\u003eBTP Woven Bartape-Digi Path\u003c\/h1\u003e\n\u003cp\u003eBTP Woven Bartape Digi Path is designed to provide strong grip, excellent comfort, and a bold visual upgrade for road cyclists. Made from highly textured polyester material, this bartape improves handlebar control and stability in different riding conditions. The high density 2.0mm EVA foam backing enhances comfort by reducing vibrations from uneven roads, helping minimize hand fatigue during long rides. The stylish digital path pattern in black, red, and white gives a unique and modern look that enhances the overall appearance of the bicycle. With adhesive backing, installation becomes quick and secure, ensuring the tape stays firmly in place. The durable non-stretch woven construction maintains shape and performance over time, making it a reliable option for cyclists who want both performance and design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218482008099,"sku":"BRBN-DIGI-PATH","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_e8053e3b-e1da-44c2-88f6-f576a38b2ab5.webp?v=1775554916"},{"product_id":"btp-woven-bartape-diamond-black","title":"BTP Woven Bartape-Diamond Black","description":"\u003ch1\u003eBTP Woven Bartape-Diamond Black\u003c\/h1\u003e\n\u003cp\u003eBTP Woven Bartape Diamond Black is designed to deliver reliable grip, superior comfort, and a premium classic look for road cyclists. Made from highly textured polyester material, this bartape improves handlebar control and stability across different riding conditions. The high density 2mm EVA foam backing enhances comfort by absorbing vibrations from uneven road surfaces, helping reduce hand fatigue during long rides. The stylish off white and black diamond pattern provides a clean and elegant appearance that complements modern road bikes. The adhesive backing allows quick and secure installation, ensuring the tape stays firmly in place. With durable non-stretch woven construction, this bartape maintains its structure and performance over time, making it a dependable choice for cyclists seeking comfort, grip, and refined style.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218500620323,"sku":"BRBN-DIAMOND-BK","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_4f950da3-5bd3-4670-a6da-6c8df02ad6ef.webp?v=1775555618"},{"product_id":"btp-reflective-bartape-black-zebra","title":"BTP Reflective Bartape-Black\/Zebra","description":"\u003ch1\u003eBTP Reflective Bartape-Black\/Zebra\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eMade from durable high quality material, this bartape provides a comfortable and secure grip that improves control and reduces hand fatigue during long rides. The anti-slip texture maintains stability even in sweaty or slightly wet conditions. Its modern zebra style pattern adds a bold and stylish appearance that complements performance road bikes. Built for durability, the reflective surface maintains its visibility performance over time, making it a reliable upgrade for cyclists looking for safety, comfort, and distinctive design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218525196323,"sku":"NGUD-COL-ZEBRA","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/3_4cb1e9cb-6cc7-42ab-95f5-b7daf02bdc83.webp?v=1775556189"},{"product_id":"btp-high-performance-gripping-bartape-black-starlight","title":"BTP High Performance Gripping Bartape-Black\/Starlight","description":"\u003ch1\u003eBTP High Performance Gripping Bartape-Black\/Starlight\u003c\/h1\u003e\n\u003cp\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated Silicon PU material with a soft, smooth and rubbery feel offers flexibility, grip and tacky texture.The uniquely formulated Silicon PU material offers a soft, smooth, and rubbery feel that improves grip and provides a tacky texture for better handlebar control. Its flexible structure allows easy wrapping and ensures a secure fit on drop handlebars. The subtle starlight finish gives a premium and modern look that complements high performance road bikes. Designed for durability and consistent performance, this bartape is ideal for cyclists seeking comfort, grip stability, and a clean professional appearance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218529030179,"sku":"TACK-STARLIGHT","price":3095.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_df0e4882-6781-44ea-9edc-7aacc418b460.webp?v=1775557409"},{"product_id":"btp-reflective-bling-bartape-galaxy-red","title":"BTP Reflective+Bling Bartape-Galaxy Red","description":"\u003ch1\u003eBTP Reflective+Bling Bartape-Galaxy Red\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eThe anti-slip texture ensures stable handling even in sweaty or slightly wet conditions. Its stylish galaxy red finish adds a bold and modern appearance that enhances the overall look of the bicycle. Built for durability, the reflective properties remain effective over time, making this bartape a reliable choice for performance focused riders.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218530635811,"sku":"NGUD-GALAXY-RED","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_1a9dfc23-a151-46fc-8250-cbc051992880.webp?v=1775557940"},{"product_id":"btp-reflective-bling-bartape-sandy-titanium","title":"BTP Reflective+Bling Bartape-Sandy Titanium","description":"\u003ch1\u003eBTP Reflective+Bling Bartape-Sandy Titanium\u003c\/h1\u003e\n\u003cp\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.Made from high quality durable material, this bartape offers a comfortable and secure grip that improves control and reduces hand fatigue during long rides. The anti-slip texture ensures consistent handling even in sweaty or slightly wet conditions. Its sandy titanium finish provides a clean and elegant appearance that complements performance road bikes. Built for durability, the reflective properties remain effective over time, making this bartape a reliable choice for cyclists seeking safety, comfort, and style.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218532667427,"sku":"NGUD-GALAXY-NEST-TI","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_cdd0210b-75a7-4037-aa4f-66197c43055e.png?v=1775558497"},{"product_id":"btp-reflective-bling-bartape-sand-gold","title":"BTP Reflective+Bling Bartape-Sand Gold","description":"\u003ch1\u003eBTP Reflective+Bling Bartape-Sand Gold\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eMade from high quality durable material, this bartape provides a comfortable and secure grip that improves control and reduces hand fatigue during long cycling sessions. The anti-slip texture performs well even in sweaty or slightly wet conditions, ensuring stable handling performance. Its sand gold finish delivers a clean and premium appearance that complements performance road bikes. Built for durability, the reflective properties remain effective over time, making this bartape a reliable choice for safety, comfort, and modern design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218548133923,"sku":"NGUD-GALAXY-NEST-GD","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_b3ff603e-421c-4760-835c-ff069926b0c1.webp?v=1775559863"},{"product_id":"btp-reflective-bling-bartape-galaxy-cyan","title":"BTP Reflective+Bling Bartape-Galaxy Cyan","description":"\u003ch1\u003eBTP Reflective+Bling Bartape-Galaxy Cyan\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eMade from high quality durable material, this bartape offers a comfortable and secure grip that improves handlebar control and reduces hand fatigue during long cycling sessions. The anti-slip texture maintains stability even in sweaty or slightly wet conditions. Its galaxy cyan finish delivers a bold and stylish appearance that complements performance road bikes. Built for durability, the reflective properties remain effective over time, making this bartape a reliable upgrade for cyclists seeking safety, comfort, and design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218548854819,"sku":"NGUD-GALAXY-CYAN","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_8853c795-addc-4890-800a-c9a558dd7724.webp?v=1775560275"},{"product_id":"btp-reflective-bling-bartape-sandy-black","title":"BTP Reflective+Bling Bartape-Sandy Black","description":"\u003ch1\u003eBTP Reflective+Bling Bartape-Sandy Black\u003c\/h1\u003e\n\u003cp\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.Made from high quality durable material, this bartape provides a comfortable and secure grip that improves control and reduces hand fatigue during long cycling sessions. The anti-slip texture maintains stable handling even in sweaty or slightly wet conditions. Its sandy black finish delivers a sleek and modern appearance that complements performance road bikes. Built for durability, the reflective properties remain effective over time, making this bartape a dependable upgrade for cyclists seeking safety, comfort, and style.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218551541795,"sku":"NGUD-GALAXY-BLACK","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_0bff56bd-2cce-4eb0-b16b-f5e0d108ede5.webp?v=1775561269"},{"product_id":"btp-reflective-bling-bartape-sandy-pink","title":"BTP Reflective+Bling Bartape-Sandy Pink","description":"\u003ch1\u003eBTP Reflective+Bling Bartape-Sandy Pink\u003c\/h1\u003e\n\u003cp\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.Made from durable high quality material, this bartape provides a comfortable and secure grip that improves control and reduces hand fatigue during long cycling sessions. The anti-slip texture maintains stable handling even in sweaty or slightly wet conditions. Its sandy pink finish offers a modern and eye-catching look that enhances the overall appearance of the bicycle. Built for durability, the reflective properties remain effective over time, making this bartape a reliable choice for cyclists seeking safety, comfort, and unique design.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218553475107,"sku":"NGUD-GALAXY-3PK","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_d77f1be7-8872-4bf5-9a5e-bfb93c33ef3a.webp?v=1775562037"},{"product_id":"btp-reflective-bling-bartape-sandy-blue","title":"BTP Reflective+Bling Bartape-Sandy Blue","description":"\u003ch1\u003eBTP Reflective+Bling Bartape-Sandy Blue\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eMade from high quality durable material, this bartape provides a comfortable and secure grip that improves handlebar control and reduces hand fatigue during long rides. The anti-slip texture performs well even in sweaty or slightly wet conditions, ensuring stable handling performance. Its sandy blue finish delivers a modern and eye-catching appearance that complements performance road bikes. Built for durability, the reflective properties remain effective over time, making this bartape a reliable upgrade for cyclists seeking safety, comfort, and premium design\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218555211811,"sku":"NGUD-GALAXY-3BU","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_273bfc5e-079e-4c30-9732-5f674f927563.webp?v=1775562851"},{"product_id":"btp-high-performance-bling-bartape-iron-steel-cross","title":"BTP High Performance Bling Bartape-Iron Steel\/Cross","description":"\u003ch1\u003eBTP High Performance Bling Bartape-Iron Steel\/Cross\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated material offers a soft, smooth and supple feel with a flexible texture and firm grip.\u003c\/span\u003eMade using multi-layer laminated foam with varying density, this bartape provides progressive shock absorption and efficient vibration damping, helping reduce hand fatigue during long rides. The uniquely formulated material offers a soft, smooth, and supple feel while maintaining a firm and confident grip in different riding conditions. Its iron steel finish with cross texture creates a modern and stylish appearance that enhances the overall look of the bicycle. The flexible structure allows easy wrapping and a neat finish on drop handlebars. Ideal for performance-focused riders, this bartape balances comfort, durability, and aesthetics for an improved cycling experience.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218564091939,"sku":"AUR-IRON-STEEL-CRS","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_0968de81-559c-492c-8d4c-37380db023bc.webp?v=1775563218"},{"product_id":"btp-high-performance-bling-bartape-bronze","title":"BTP High Performance Bling Bartape-Bronze","description":"\u003ch1\u003eBTP High Performance Bling Bartape-Bronze\u003c\/h1\u003e\n\u003cp\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated material offers a soft, smooth and supple feel with a flexible texture and firm grip.The uniquely formulated material offers a soft, smooth, and supple feel that enhances riding comfort while maintaining a firm and confident grip in different conditions. Its stylish bronze bling finish creates a modern and elegant appearance that enhances the visual appeal of any road bike setup. The flexible structure ensures easy wrapping and a clean finish on drop handlebars. Ideal for performance riders, this bartape balances comfort, durability, and aesthetics to provide an improved riding experience on both short and long routes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218577657891,"sku":"AUR-BRONZE","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_6637b6d6-acad-481a-b33c-db65f9da1937.webp?v=1775563815"},{"product_id":"btp-high-performance-emo-bartape-wal-gold","title":"BTP High Performance EMO Bartape-Wal Gold","description":"\u003ch1\u003eBTP High Performance EMO Bartape-Wal Gold\u003c\/h1\u003e\n\u003cp\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated material offers a soft, smooth and supple feel with a flexible texture and firm grip.Built using multi-layer laminated foam with varying density, this bartape provides progressive shock absorption and effective vibration damping to reduce pressure on hands during long rides. The uniquely formulated material offers a soft, smooth, and supple feel while maintaining a firm grip that enhances handlebar control in different riding conditions. The distinctive Wal Gold pattern creates a bold and stylish look that enhances the overall appearance of any road bike. Its flexible structure allows easy wrapping and ensures a clean finish on drop handlebars. Ideal for riders seeking performance and aesthetics, this bartape combines durability, comfort, and modern design for an improved riding experience. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218595156003,"sku":"TACK-EMO WALGD","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_44a879e4-dff7-4475-99d7-cda1349514db.webp?v=1775564262"},{"product_id":"btp-high-performance-emo-bartape-blue-crack","title":"BTP High Performance EMO Bartape-Blue Crack","description":"\u003ch1\u003eBTP High Performance EMO Bartape-Blue Crack\u003c\/h1\u003e\n\u003cp\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated material offers a soft, smooth and supple feel with a flexible texture and firm grip.The specially formulated material offers a soft, smooth, and supple feel that enhances riding comfort while maintaining a firm grip for better handlebar control. The blue crack pattern gives the handlebar a bold and modern look, making the bike stand out with a distinctive style. Its flexible structure allows easy installation and a clean wrap finish on drop handlebars. Ideal for road cyclists seeking both performance and design, this bartape combines durability, comfort, and style for an improved riding experience.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42218630152227,"sku":"TACK-EMO-CRACK-BU","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/5_63001559-2acc-4139-95ff-b331a9050c00.webp?v=1775565647"},{"product_id":"btp-high-performance-emo-bartape-gold","title":"BTP High Performance EMO Bartape-Gold","description":"\u003ch1\u003eBTP High Performance EMO Bartape-Gold\u003c\/h1\u003e\n\u003cp\u003eThe multi-layer, laminated foam with varying density provides progressive shock absorption and effective vibration damping, reducing fatigue. BTP uniquely formulated material offers a soft, smooth and supple feel with a flexible texture and firm grip. This progressive cushioning minimizes hand fatigue, allowing you to ride longer with better control and comfort. The uniquely formulated material delivers a soft, smooth, and supple feel while maintaining a firm and reliable grip in both dry and slightly wet conditions. Its flexible texture ensures easy wrapping around drop handlebars, giving a clean and professional finish. Whether you are a road cyclist, fitness rider, or daily commuter, this bartape enhances both the look and performance of your bike.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219239964707,"sku":"TACK-EMO-LTMGD","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_1_2bf834f7-c8c0-40a8-bc0c-cd912814b982.webp?v=1775621666"},{"product_id":"btp-woven-bartape-kld-white-blue-red","title":"BTP Woven Bartape-KLD White\/Blue\/Red","description":"\u003ch1\u003eBTP Woven Bartape-KLD White\/Blue\/Red\u003c\/h1\u003e\n\u003cp\u003ethe BTP Woven Bartape KLD in an attractive White, Blue, and Red pattern. Designed for riders who value both comfort and style, this bartape features a highly textured woven polyester surface that provides a firm and confident grip in different riding conditions. The high-density 2.0mm EVA foam backing delivers excellent cushioning to absorb road vibrations and reduce pressure on hands during long rides. With adhesive backing, installation becomes simple and secure, ensuring the tape stays firmly in place once wrapped. Its non-stretchable construction maintains consistent thickness and structure, giving a clean and professional finish on drop handlebars. Ideal for road cyclists, fitness riders, and enthusiasts looking to upgrade both performance and visual appeal of their bike.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219260510243,"sku":"BRBN-KLD-001","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_dc3682c3-014e-4ead-bdcf-9ab059c3a1de.webp?v=1775622398"},{"product_id":"btp-woven-bartape-red-black","title":"BTP Woven Bartape-Red\/Black","description":"\u003ch1\u003eBTP Woven Bartape-Red\/Black\u003c\/h1\u003e\n\u003cp data-start=\"41\" data-end=\"860\"\u003eThe high-density 2.0mm EVA foam backing provides excellent cushioning to reduce road vibrations and hand pressure, making long rides more comfortable. Its non-stretchable construction ensures consistent thickness and a neat wrapping result, giving your handlebars a professional look. With adhesive backing, installation becomes quick and secure, allowing the tape to stay firmly in place. Suitable for road cyclists, enthusiasts, and daily riders looking for durability, comfort, and distinctive design.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219263033379,"sku":"BRBN-LINK-RDBK","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_a2edee19-01f8-45c9-8f25-e2e8630dda2b.webp?v=1775623052"},{"product_id":"btp-woven-bartape-green-white","title":"BTP Woven Bartape-Green\/White","description":"\u003ch1\u003eBTP Woven Bartape-Green\/White\u003c\/h1\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:f56b5861-6bd9-4f3b-bbf8-a89ddc16904c-3\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"9eeb39ce-fb8f-4248-b418-a36a2973aa06\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"2831\" data-end=\"2990\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ethe BTP Woven Bartape in a stylish White, Green, and Black pattern. Designed for cyclists who want dependable grip and premium finish, this bartape features a highly textured woven polyester surface that provides secure hand positioning in different riding conditions. The high-density 2.0mm EVA foam backing delivers excellent cushioning to reduce road vibrations and pressure on hands, improving comfort during long rides. Its non-stretchable construction ensures consistent thickness and a clean wrap, giving handlebars a neat and professional look. The adhesive backing makes installation simple and secure, ensuring the tape stays firmly in place. Suitable for road cyclists, enthusiasts, and regular riders who want durability, control, and modern design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219266801699,"sku":"BRBN-LINK-GNWH","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_64a750d6-9f88-44d4-ad30-1c93237f9908.webp?v=1775623909"},{"product_id":"btp-woven-bartape-coin-white","title":"BTP Woven Bartape-Coin White","description":"\u003ch1\u003eBTP Woven Bartape-Coin White\u003c\/h1\u003e\n\u003cp\u003eThe BTP Woven Bartape Coin White featuring a unique Black, White, and Red circular pattern. Designed for cyclists who want reliable grip with distinctive styling, this bartape is made from highly textured woven polyester that provides excellent hand control in different riding conditions. The high-density 2.0mm EVA foam backing offers superior cushioning to absorb road vibrations and reduce pressure on hands, improving comfort on long rides. Its non-stretchable construction ensures consistent thickness and a clean, professional wrap finish on drop handlebars. The adhesive backing makes installation quick and secure, keeping the tape firmly in place during intense rides. Ideal for road cyclists and enthusiasts looking for durability, comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219272634403,"sku":"BRBN-COIN-WHITE","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/6_0c6f1e6c-7ab7-41b3-928a-ce5f84fc63c9.webp?v=1775625528"},{"product_id":"btp-woven-bartape-jungle-grey","title":"BTP Woven Bartape-Jungle Grey","description":"\u003ch1\u003eBTP Woven Bartape-Jungle Grey\u003c\/h1\u003e\n\u003cp\u003eThe BTP Woven Bartape Jungle Grey, designed with a stylish White, Black, and Grey pattern that gives your bike a modern and premium look. Built for cyclists who value performance and durability, this bartape features a highly textured woven polyester surface that provides a confident and stable grip in various riding conditions. The high-density 1.50mm EVA foam backing effectively absorbs road vibrations and reduces hand fatigue, helping you ride longer with better comfort. Its non-stretchable construction ensures consistent thickness and a neat, professional wrapping finish on drop handlebars. The adhesive backing makes installation quick and secure, keeping the tape firmly in place during regular or long-distance rides.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219276468259,"sku":"BRBN-JUNGLE-GRY","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_6a772bfa-fc32-4cc7-b039-4681f810ef15.webp?v=1775626584"},{"product_id":"btp-woven-bartape-tartan-yellow","title":"BTP Woven Bartape-Tartan Yellow","description":"\u003ch1\u003eBTP Woven Bartape-Tartan Yellow\u003c\/h1\u003e\n\u003cp\u003eAdd a bold and classic touch to your bike with the BTP Woven Bartape Tartan Yellow featuring an eye-catching Yellow, White, and Black pattern. Designed for cyclists who want both performance and style, this bartape is made from highly textured woven polyester that provides a confident and secure grip in various riding conditions. The high-density 2mm EVA foam backing delivers excellent cushioning to reduce road vibrations and improve hand comfort on longer rides. Its non-stretchable construction maintains uniform thickness, ensuring a neat and professional finish when wrapped on drop handlebars. With adhesive backing, installation becomes quick and reliable, allowing the tape to stay firmly in place during daily rides or long-distance cycling sessions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219277746211,"sku":"BRBN-TARTAN-YELLOW","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_b6469876-2ea9-4826-9f59-90c3ac629e5c.webp?v=1775627332"},{"product_id":"btp-woven-bartape-grassy-white-green","title":"BTP Woven Bartape-Grassy White\/Green","description":"\u003ch1\u003eBTP Woven Bartape-Grassy White\/Green\u003c\/h1\u003e\n\u003cp\u003eThis bartape is built for cyclists who want reliable grip, comfort, and a stylish finish on their handlebars. The highly textured woven polyester surface offers excellent control and a secure hand feel in different riding conditions. Its high-density 2mm EVA foam backing helps absorb road vibrations and reduce hand fatigue, making long rides more comfortable. The non-stretchable construction ensures uniform thickness and a neat wrapping finish for a professional appearance. With adhesive backing, installation becomes simple and secure, keeping the tape firmly positioned during everyday or performance cycling.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219279745059,"sku":"BRBN-STRP-GRASSY","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_296ebda2-719c-45ff-91b4-932a12483473.webp?v=1775627822"},{"product_id":"btp-woven-bartape-arrow-flower","title":"BTP Woven Bartape-Arrow Flower","description":"\u003ch1\u003eBTP Woven Bartape-Arrow Flower\u003c\/h1\u003e\n\u003cp\u003eThe BTP Woven Bartape Arrow Flower featuring a stylish Off White, Orange, and Green pattern. Designed for cyclists who want reliable grip with a unique visual finish, this bartape is made from highly textured woven polyester that provides confident control in different riding conditions. The high-density 2mm EVA foam backing helps absorb road vibrations and reduces pressure on hands, improving comfort on long rides. Its non-stretchable construction ensures consistent thickness and a clean wrapping finish for a professional handlebar look. With adhesive backing, installation becomes quick and secure, ensuring the tape stays firmly positioned during daily or performance rides. Ideal for road cyclists looking for comfort, durability.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219281416227,"sku":"BRBN-ARROW-FLOWER","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/2_4757a617-a35a-4337-994c-151b34509aa4.webp?v=1775629061"},{"product_id":"btp-reflective-bartape-multicolor-pink","title":"BTP Reflective Bartape-Multicolor\/Pink","description":"\u003ch1\u003eBTP Reflective Bartape-Multicolor\/Pink\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eThe modern multicolor design adds a stylish look to your bike while maintaining practical performance. The bartape is built to handle regular exposure to sweat and rain without losing its reflective effectiveness. It provides a comfortable grip that helps maintain better control during long rides. Ideal for road cyclists, commuters, and night riders, this bartape offers a perfect balance of safety, comfort, and modern design for everyday cycling.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219283087395,"sku":"NGUD-COLOR-MF-OPK","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/3_c8fb75ff-e051-4941-89fc-985ee8c3adc6.webp?v=1775629606"},{"product_id":"btp-reflective-bartape-multicolor-black","title":"BTP Reflective Bartape-Multicolor\/Black","description":"\u003ch1\u003eBTP Reflective Bartape-Multicolor\/Black\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.The multicolor reflective pattern over a black base gives a sleek and modern appearance, making your bike stand out both during the day and night. Built to perform in various weather conditions, the bartape maintains its reflective properties even when exposed to sweat or rain. It offers a comfortable and secure grip that improves handlebar control on long rides. Ideal for commuters, road cyclists, and night riders who want better safety without compromising style.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219286298659,"sku":"NGUD-COLOR-MF-BK","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/3_ad925b12-28b6-4d6c-875a-48eb89784b7a.webp?v=1775630270"},{"product_id":"btp-reflective-bartape-multicolor-light-green","title":"BTP Reflective Bartape-Multicolor\/Light Green","description":"\u003ch1\u003eBTP Reflective Bartape-Multicolor\/Light Green\u003c\/h1\u003e\n\u003cp\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.The modern multicolor pattern with light green base gives your bike a fresh and premium appearance while maintaining practical functionality. Built to perform in different weather conditions, the bartape maintains its reflective properties even when exposed to sweat or rain. It provides a comfortable and secure grip that improves handlebar control during long rides. Ideal for commuters, road cyclists, and fitness riders who want improved safety along with a stylish handlebar finish.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219290361891,"sku":"NGUD-COLOR-MF-LGN","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/3_b02e7fb0-2c62-49aa-a61f-b480d330c3e6.webp?v=1775631265"},{"product_id":"btp-reflective-bartape-multicolor-blue","title":"BTP Reflective Bartape-Multicolor\/Blue","description":"\u003ch1\u003eBTP Reflective Bartape-Multicolor\/Blue\u003c\/h1\u003e\n\u003cp\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.The modern multicolor pattern with blue base adds a premium and eye-catching appearance to your bike, making it stand out during both day and night rides. Built to perform in varying weather conditions, the bartape maintains its reflective properties even after exposure to sweat or light rain. It offers a comfortable and secure grip that helps improve handlebar control on long rides. Ideal for commuters, road cyclists, and night riders who want improved safety without compromising style and performance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219330797603,"sku":"NGUD-COLOR-MF-TBU","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_da10d8d9-7ab9-4f4e-861b-0a4809d70169.webp?v=1775631719"},{"product_id":"btp-reflective-bartape-camo-crs-grey","title":"BTP Reflective Bartape-Camo CRS Grey","description":"\u003ch1\u003eBTP Reflective Bartape-Camo CRS Grey\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP Reflective (Night Guard) bartapes have a reflective surface or print that enhances visibility in low-light conditions, improving rider safety at night or in dim environments. These bartapes offer a sleek, modern appearance that can complement a bicycle's aesthetics. These bartapes are often designed to withstand rain and sweat without losing its reflective properties.\u003c\/span\u003eThe camo grey pattern delivers a modern and aggressive look that complements both road and performance bikes. Built for durability, the bartape maintains its reflective properties even after exposure to sweat, moisture, or regular riding conditions. It provides a comfortable grip that helps improve handlebar control and reduces fatigue during long rides. Ideal for commuters, endurance riders, and night cyclists, this bartape offers a perfect balance of safety, comfort, and premium styling for everyday cycling performance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219346231331,"sku":"NGUD-CAMO-CRS-GY","price":2795.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/3_77a303a5-f848-4c02-ad10-d16162f9bffa.webp?v=1775634379"},{"product_id":"btp-faux-leather-bartape-blue","title":"BTP Faux Leather Bartape-Blue","description":"\u003ch1\u003eBTP Faux Leather Bartape-Blue\u003c\/h1\u003e\n\u003cp\u003eBTP delivers the only bar tape fusing performance and style. The Vegan Leather collection handlebar tape delivers the classical look with that BTP performance, leaving nothing to compromise. Made from high quality synthetic leather, it offers a premium look and feel. WIth soft and supple texture, it provides a comfortable grip without feeling too sticky. Durable and resistant to wear, these bartapes ensure a longer lifespan compared to standard foam tapes.\u003cbr\u003e\u003cbr\u003eBTP Synthetic Leather bartape offers a moderate grip level making it ideal for riders who prefer a balance between control and ease of hand movement. It is slightly padded for shock absorption, reducing vibrations from rough roads. It is wear-resistant and easy to clean, maintaining a fresh appearance even in wet conditions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219353866275,"sku":"BTF1966DBU","price":2695.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_6ba715fc-8494-4440-b977-4e3af0a3f745.webp?v=1775635135"},{"product_id":"btp-faux-leather-bartape-black-white","title":"BTP Faux Leather Bartape-Black\/White","description":"\u003ch1\u003eBTP Faux Leather Bartape-Black\/White\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eBTP delivers the only bar tape fusing performance and style. The Vegan Leather collection handlebar tape delivers the classical look with that BTP performance, leaving nothing to compromise. Made from high quality synthetic leather, it offers a premium look and feel. WIth soft and supple texture, it provides a comfortable grip without feeling too sticky. Durable and resistant to wear, these bartapes ensure a longer lifespan compared to standard foam tapes.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBTP Synthetic Leather bartape offers a moderate grip level making it ideal for riders who prefer a balance between control and ease of hand movement. It is slightly padded for shock absorption, reducing vibrations from rough roads. It is wear-resistant and easy to clean, maintaining a fresh appearance even in wet conditions.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219355897891,"sku":"BMF2604WHWH","price":2995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/Untitleddesign_a926b371-7719-4868-8a6c-8541f3bd18c4.webp?v=1775635739"},{"product_id":"btp-natural-cork-bartape-print-cok08","title":"BTP Natural Cork Bartape-Print COK08","description":"\u003ch1\u003eBTP Natural Cork Bartape-Print COK08\u003c\/h1\u003e\n\u003cp\u003eThe BTP Natural Cork Bartape Print COK08, designed to deliver a perfect balance of performance, comfort, and classic style. Made from natural cork, this bartape provides excellent vibration dampening, helping reduce road shock and hand fatigue for smoother rides. The soft and organic texture offers a pleasant grip feel that remains stable even in slightly damp conditions. Its breathable and moisture-wicking properties help keep hands dry during long rides, improving overall riding control. Supported by high density 3mm EVA backing, this bartape delivers enhanced cushioning and long-lasting comfort. The printed cork surface adds a unique and timeless look that complements both modern and vintage bicycles while maintaining eco-friendly and sustainable characteristics.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219364515875,"sku":"BT-COK08","price":2490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/5_ddac09c9-e22d-4d30-9bc0-1d76850a7bf9.webp?v=1775636556"},{"product_id":"btp-natural-cork-bartape-black-pattern","title":"BTP Natural Cork Bartape-Black\/Pattern","description":"\u003ch1\u003eBTP Natural Cork Bartape-Black\/Pattern\u003c\/h1\u003e\n\u003cp\u003eThe BTP Natural Cork Bartape Black \/ Pattern, designed to deliver a perfect balance of performance, durability, and timeless style. Made from natural cork, this bartape provides excellent vibration dampening that helps reduce road shock and hand fatigue during long rides. The lightweight and soft texture offers a natural feel that remains comfortable even on extended cycling sessions. Its breathable and moisture-wicking surface helps absorb sweat, keeping hands drier and improving grip control in different weather conditions. Supported by high density 3mm EVA backing, this bartape enhances cushioning for better comfort on rough roads. The printed black pattern adds a stylish and classic appearance, making it suitable for both modern and vintage bike setups while maintaining eco-friendly and sustainable benefits.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219381391395,"sku":"BT-COK04","price":2490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/6_99b9a33e-d9fa-437c-acd8-e555823fd3f9.webp?v=1775637826"},{"product_id":"btp-natural-cork-bartape-print-cok11","title":"BTP Natural Cork Bartape-Print COK11","description":"\u003ch1\u003eBTP Natural Cork Bartape-Print COK11\u003c\/h1\u003e\n\u003cp\u003eImprove your cycling comfort and control with the BTP Natural Cork Bartape Print COK11, designed to deliver excellent vibration absorption with a stylish natural finish. Made from high-quality natural cork, this bartape helps reduce road shock and hand fatigue, allowing smoother and more comfortable rides even on rough surfaces. The lightweight and soft texture provides a natural grip feel that remains comfortable for long durations. Its breathable and moisture-wicking structure helps absorb sweat, keeping hands drier and improving grip stability in different riding conditions. The high density 3mm EVA backing enhances cushioning, making it suitable for endurance rides and daily cycling. The printed cork pattern offers a timeless aesthetic that suits both modern and classic bicycle designs.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219388600355,"sku":"BT-COK11","price":2490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_a502b545-0875-42c0-9654-e660490122ce.webp?v=1775638630"},{"product_id":"btp-natural-cork-bartape-print-cok10","title":"BTP Natural Cork Bartape-Print COK10","description":"\u003ch1\u003eBTP Natural Cork Bartape-Print COK10\u003c\/h1\u003e\n\u003cp\u003ethe BTP Natural Cork Bartape Print COK10, designed to provide excellent vibration absorption with a stylish natural finish. Made from premium natural cork, this bartape effectively reduces road shock and minimizes hand fatigue, making it ideal for long rides and rough road conditions. The lightweight and soft texture offers a comfortable and organic feel that enhances grip without being too aggressive. Its breathable and moisture-wicking structure helps absorb sweat, keeping hands drier and improving control in different weather conditions. The high density 3mm EVA backing adds extra cushioning, ensuring consistent comfort and support. The printed cork pattern gives a timeless and premium appearance that suits both modern and classic bicycles.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"STD","offer_id":42219390304291,"sku":"BT-COK10","price":2490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/1_8d0839f6-f3bf-4595-83bf-83faae74b02c.webp?v=1775639013"},{"product_id":"surly-ultra-new-disc-fat-bike-hub-135mm-front-32h-black-sur-hu0815","title":"Surly Ultra New Disc Fat Bike Hub 135mm Front 32h Black","description":"\u003ch1\u003eSurly Ultra New Disc Fat Bike Hub 135mm Front 32h Black\u003c\/h1\u003e\n\u003cp data-start=\"59\" data-end=\"958\"\u003eThe Surly Ultra New Disc Fat Bike Hub 135mm Front 32h Black is built for riders who demand strength, reliability, and smooth performance on every fat bike adventure. 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The 6-bolt disc brake compatibility makes it easy to pair with reliable braking systems, making it an excellent upgrade or replacement option for serious fat bike riders.\u003c\/p\u003e","brand":"Surly","offers":[{"title":"135 mm","offer_id":42390639706147,"sku":"SUR-HU0815","price":6285.71,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2043\/2675\/files\/surly-ultra-new-hub-black-HU0811-2000px-sq.webp?v=1778049767"}],"url":"https:\/\/oyeathlete.com\/collections\/btp.oembed?page=3","provider":"Oyeathlete","version":"1.0","type":"link"}